In 2016, actor and filmmaker Kayode Ewumi created a perfect internet moment. Playing Reece Simpson, aka Roll Safe, in BBC Three’s Hood Documentary, he tapped his temple with a smug grin. A throwaway gesture, but it exploded. The “Thinking Guy” meme was born, spreading fast with captions full of clever logic and street-smart humour. It went viral not because it was silly, but because it was sharp.
The mid-2010s were a turning point for memes. Platforms like Twitter and Instagram had become cultural battlegrounds. Memes were more than jokes. They were statements, identity, and instant communication. The Thinking Guy was pure shorthand. A smirk needs no explanation.
Now, in 2025, he’s back. This time as a token on Solana.
$ROLLSAFE has just launched on Pump.fun and is gaining momentum quickly, powered by the blend of nostalgia and recognition. They get the joke, and that's a major advantage. Moreover, Solana is a go-to network for meme energy, because transactions are fast, launches are simple, and the culture is primed for virality. We've already seen huge wins like BONK and WIF. $ROLLSAFE brings something different. It’s not just a vibe. It’s already iconic. The meme lives rent-free in internet memory, and now it’s got a ticker.
The timing is right. Meme season is heating up again, and attention is moving fast. Tokens with real cultural memory are thriving. The Thinking Guy was always about having the edge. Being smart. Now that energy is on-chain, and it’s moving. There’s no official roadmap or team yet, but that hasn’t slowed momentum. What matters here is recognition. Attention. Energy. And $ROLLSAFE has all three. The smirk is back, and this time it’s looking straight at the top of the leaderboard.
This isn’t just another meme coin. It’s a revival. A reminder of when memes were clever, sharp, and everywhere. If you’re trading culture, not just charts, this is one worth watching.
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