Recently, while browsing the news, I saw that Instagram launched a “Friend Map” feature. It was originally intended to make it easier to connect, but quickly sparked controversy over privacy—some users found that their location could be seen by friends without any notification. This kind of thing is not uncommon on social platforms: features seem “thoughtful” on the surface, but often end up diluting user privacy, or even turning it into a commercial bargaining chip.

 

Over the past few years, social platforms have remained lively, but controversies have only grown. Privacy abuse, inexplicable content deletion, creators putting in hard work only to get a tiny fraction of ad revenue. These issues are not just found on established platforms like Facebook and X; even some new projects flying the “Web3 social” banner have not fully solved them. I have talked to many friends, and what they want is a place where they can freely share content, interact with a community, and not worry about their data being “misused” by the platform; ideally, they would also get a fair share of the value they create. It does not sound hard, but in practice, it is actually quite difficult.

 

A Web3 Social Project Worth a Closer Look

 

Recently, I came across a Web3 social project called Veloria. Its direction is straightforward: use blockchain and decentralized storage to address data and privacy issues, use DAOs (Decentralized Autonomous Organizations) to let users participate in rule-making, and use smart contracts to make creator incentives open and transparent.

 

Its core logic can be summed up in three sentences:

Data belongs to users: Content is encrypted and stored in a distributed way, with no single point of failure and no reliance on servers of any one company.

Rules set by the community: Token holders can propose and vote on matters such as whether to adjust recommendation algorithms or launch new features.

Transparent incentives: Actions like creating, interacting, and promoting content directly trigger smart contract rewards, with no behind-the-scenes manipulation.

 

Community Discussion & My Observations

 

In the community, many people are watching to see whether Veloria can stick to these founding principles. Some believe that if governance truly remains open and transparent, it could differentiate itself from older Web3 social platforms.

 

My impression is that Veloria is not rushing to pile on features, but instead is focusing on solidifying the “foundations” of data ownership, governance structure, and incentive mechanisms. This approach may not be flashy, but it could prove more stable.

 

Possible Challenges

 

The platform has not been fully tested; the ecosystem and content quality remain to be seen.

Mobile experience and cross-platform interaction are still the unknown.

DAO governance has a certain threshold for regular users—not everyone will want to participate.

 

Final Thoughts

 

Veloria strikes me as not trying to build an “on-chain Facebook,” but rather attempting to rebuild the underlying logic of social platforms in a fairer and more transparent way. Whether it succeeds will depend on community engagement and actual user experience after the official launch.

 

Here are the relevant links I leave for anyone who wants to look deeper:

Official website: https://veloria.cc 

Whitepaper: https://veloria.cc/Veloria_Whitepaper_EN.pdf 


Disclaimer: This article is just my personal opinion and does not constitute investment advice. The market has risks; invest cautiously, and always do your own research before making any decisions.